Andy in Taiwan also spotted "rubesoisie" but he notes that only one other blogger beat them on this. And that blogger would be ...?
Check the URL at the bottom of the image.
And, yes, I was listening to "Raised On Robbery" by Joni Mitchell when I snapped it. And it was LOUD. Very loud. My furniture was vibrating across the room like one of those old "NFL Football" games.
[edit: T-shirt idea - "Proud member of the rubesoisie!"]