Cling To This!

Henry Repeating Rifles (of Bayonne, New Jersey, no less!) has started a promotional campaign, and it has drawn interest from the New York Times website.

Mr. Imperato, in a telephone interview on Thursday, said he planned a “test run of the ‘Bible holster’ ad” to gauge the response.“It’s a very serious subject when you’re using the Bible in an ad,” he explained — not to mention when you’re making statements like those in the text of the ad, which include “During this past presidential election folks like us were mocked for our beliefs, but we know better.”